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White papers

Research in a Recession

Date submitted : 30th June 2009

With contributions from independent consultants specialising in quant, qual and international research, Research in a Recession is essential reading for anyone planning to undertake market research where it is important to optimise research insight and yet control costs. The paper is published by the ICG to coincide with the first day of the Insight Show/Marketing Week Live 2009 where the ICG are exhibiting.

Click here to download the PDF...

Charities and the not-for-profit sector

Date submitted : 17th July 2008

In a recent Admap article, Andrew Smith, Louise Brown and Sue Garner, Independent Consultants Group, explain how NGOs need dedicated, experienced, sympathetic researchers


Routes to Success

Date submitted : 21st April 2008

Guy Consterdine, media research guru and ICG member, convened an international research conference on behalf of FIPP - the International Federation of the Periodical Press - in Budapest, Hungary, on 18 & 19 March 2008. As part of the conference, he presented results of FIPP's latest study of successful consumer magazine websites.

Download Guy's paper here...