Members' Resources
Mark Earls talk to ICG 18 Sept 2009
Andrew Smith
Date submitted : 2009-09-23
Listen to Mark Earl's talk based around his ideas in his book 'Herd'. It's about seeing mankind as herd-like creatures, more than individuals, in the way they act - and how this impacts what we do as researchers. Click the link, or right click and save (9 mb file). Mark's book is available at a discounted ICG member rate of £9.99 whilst stocks last from ICG admin.
Listen to Mark's Talk...ICG AGM on Friday 18 Sept 2009
Andrew Smith
Date submitted : 21st September 2009
A short charted presentation from Andrew Smith (Chairman) and Martin Holliss (Finance Secretary) reviewing the past year and main issues we are working on as a committee.
Click here to download...Research in a Recession
Date submitted : 30th June 2009
With contributions from independent consultants specialising in quant, qual and international research, Research in a Recession is essential reading for anyone planning to undertake market research where it is important to optimise research insight and yet control costs. The paper is published by the ICG to coincide with the first day of the Insight Show/Marketing Week Live 2009 where the ICG are exhibiting.
Click here to download the PDF...How to set up as an Independent Consultant
Date submitted : 10th March 2009
ICG members Janet Kiddle and Paul Hutchings were invited to talk to MRS members in March 2009 about how to set up as an independent consultant. Their personal accounts of what has - and what has not - worked for them were very warmly received by the 60 or so attendees. The talk was recorded, is 47 minutes long and can be listened to by clicking on the link below (or right click, Save as and listen later).
Click here to listen to the MRS talkCopyright
Gill Wales
Date submitted : 19th February 2009
One of a series of articles from experienced ICG member Gill Wales
Download the Word Document...