2007 News Archives
Indies warm up INSIGHT 2007!
19th December 2007
The ICG stand at the Insight Show was a great success with over 30 Indies braving arctic conditions at Earls Court to exhibit at the stand. Janet Kiddle reports...
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Andy Laing Appointed as First Professional Administrator for the Independent Consultants Group
10th December 2007
The Independent Consultants Group (ICG) announced today that Andy Laing has been appointed as the organisation's first paid administrator. Andy was selected from a strong field of 9 applicants.
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Andrew Smith Appointed ICG Chairman
5 October 2007
The Independent Consultants Group (ICG) announced at their recent AGM that Andrew Smith has taken over the role of Chairman, replacing Tim Williams who has held the position for two years. Andrew established his own consultancy (Andrew Smith Research) 3 years ago and has served on the ICG committee for most of that time.
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Independent Advice on Direct Marketing Research
2 October 2007
The Independent Consultants Group (ICG) will be conducting a new Research Consultancy Clinic for Direct Marketers at the International Direct Marketing Fair in Earl's Court, London in 2008.
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Market Research Consultancy
5th August 2007
Consultancies are usually smaller than market research agencies - both in terms of their number of employees and the services that they can offer... good starting point to source a market research consultancy would be to visit the Independent Consultants Group (ICG)...
Read the article from Market Research World
Is it still as simple as ABC?
Marketing Week, 2 August 2007
Marketing Week's David Benady looks at how UK advertisers have categorised the population according to the jobs people do and analyses how the value of the system used for over half a century is being called into question.
ICG's Guy Consterdine, an expert in marketing ROI analysis for print publications, is quoted in this article.
Read the full article from Marketing Week
Recaputuring the glory days
3rd May 2007
This article by Alicia Clegg for Marketing Week discusses the considerations of how brands relaunch themselves and takes advice from ICG Chairman, Tim Williams.
Read the full article from Marketing Week
World Cuisine: NPD and marketing trends to 2013
26th February 2007
For this detailed research paper published by www.just-food.com, indpendent researcher Anumita Sharma discusses how international cuisine and ethnic foods have integrated into British culture and diets.
Full paper available from Just-Food
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Featured ICG Member
Katherine Passerieu
Passerieu Consulting
Specialising in...
Qualitative in UK & France, branding, corporate image, scenario planning, manufacturing, grey market, women, need-based segmentations, cultural differences
Providing...
Recruitment & interviewing of high profile academic & leaders in their fields, analysis & reporting, desk research, brand development, workshops, focus groups
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