2006 News Archives
Why I won't be put out to grass
17th November 2006
Saga Magazine, aimed at the 50+ year old market in the UK, speaks to ICG's Janet Kiddle about starting her own market research business for the 50+ market.
Ready the full article from SagaIndependents at the Insight Exhibition Offer Free Consultations for Buyers of Market Research
16 November 2006
A wide range of independent consultants will be available at the ICG stand at Insight to offer brief consultations with buyers of market research and to discuss results of recent Member ’s Survey and, white paper "Market Research in the Wider World."
Read More...Market Research in the Wider World
White Paper, 20 September 2006
This white paper presents survey results and analysis from the Independent Consultants Group and Ciao. The paper highlights the role of market research outside its traditional heartland of marketing departments and shows how market research is being commissioned by a wider range of business functions.
Read More...MR purchasing moves beyond traditional client departments
19th September 2006
Research Magazine reviews how 90% of the ICG-Ciao survey respondents who bought or commissioned market research came from non-marketing or research divisions, and what this indicates for the market research industry.
Link to the Research ExclusiveBusinesses prefer independent market research firms
6th September 2006
Alex Donohue from Brand Republic speaks with ICG Chairman Tim Williams about recent survey results from Ciao showing how buisnesses in the UK are using independent market research consultants because of better service level satisfaction.
Link to Brand Republic's articleIndependents Speak Out
Press Release, 4 September 2006
Members of the Independent Consultants Group (ICG) have been invited to speak at a Marketing Week Forum and ESOMAR - two prestigious London events during September - taking the stage along with leaders from marketing and market research agencies and businesses.
Read More...Knowing the fringe benefits
20th April 2006
Marketing Week looks at those at the margins of society have much to offer marketers looking for innovation, for it is here that ideas start before becoming mainstream - just watch for the stereotype-trap, says Alicia Clegg, as she speaks with ICG member Tony Hoare.
Marketing Week articleICG Launches New Online Research Tool
Press Release, 20 March 2006
An online search tool called 'Find A Consultant' has been launched today by the Independent Consultants Group (ICG) on www.indepconsultants.org to enable buyers of market research, and research professionals, to locate consultants in a variety of niche industries.
Read More...Expert Line-up of Independent Consultants Announced for MRS Conference
Press Release, 1 February 2006
The Independent Consultants Group (ICG) revealed today the line-up for their Speed Networking session at the upcoming MRS Conference, Research 2006, to be held at the Barbican in London from March 22-24, 2006. Delegates of the MRS Conference, who are buyers of market research, are invited to a buffet lunch and networking session which will take place in the Hub on the ground floor foyer, level 0, at 1.00pm on Thursday 23rd March.
Read More...Attracting Ears
13th January 2006
Often lauded as the proof behind an advertising campaign's effectiveness, research is only valuable when people listen. But, are those that are commissioning the research listening to the real results, or more to what they want to hear?
The Drum - Scotland, Read the Feature story here