ICG News

ICG plaudits for Kirsty's Miss Earth win

2nd September 2009

The Independent Consultants Group (ICG) is delighted to congratulate market researcher Kirsty Nichol who has won the title of Miss Earthâ„¢ (England) and will go on to compete in the international final of the Miss Earth beauty contest in the Philippines in November.

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ICG membership grows by 8%

24th August 2009

The Independent Consultants Group (ICG) has welcomed 60 new members in the last ten months bringing the total membership of the organisation for independent market researchers to 340.

'It is fantastic to have welcomed so many new members recently,' says ICG spokesperson Anumita Sharma. 'With the numbers of new members exceeding those who have ceased their subscriptions the organisation is becoming more dynamic than ever.'

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ICG publishes guidelines for Research in a Recession

30th June 2009

ICG (Independent Consultant's Group) today publishes Research in a Recession, a practical guide for undertaking market research when budgets are under pressure. With contributions from independent consultants specialising in quant, qual and international research, Research in a Recession is essential reading for anyone planning to undertake market research where it is important to optimise research insight and yet control costs. The paper is published today to coincide with the first day of the Insight Show/Marketing Week Live in London where the ICG are exhibiting.

Research in a Recession can be downloaded from the Resources section of this website, or obtained from any ICG member consultant.

ICG bring online expertise to AIMRI

12th June 2009

Independent Consultant Group (ICG) members Clare Wade of Mindspace and John Clay of Research4, are presenting today at AIMRI's New Trends in Qualitative Research conference in Edinburgh. Both will present on new methodologies at the cutting edge of online qualitative research.

John Clay will present on how social media platforms can complement traditional research methods using case studies to illustrate. Clay says, "I will attempt to demystify the concept of social media platforms and look at their relevance in terms of enhancing online market research methodologies."

Clare Wade will present on online audio focus groups. Using methodologies pioneered by Mindspace, Wade will demonstrate how online audio focus groups have been particularly successful in pre- testing and communications research involving visuals. Wade says, "It's not always clear how confident and interested research buyers actually are with online qualitative research but after having online audio endorsed by International Journal of Market Research we're very confident at promoting this method."

ICG at The Insight Show/Marketing Week Live

19th May 2009

The ICG will be exhibiting at "Marketing Week Live" on 30th June 2009 and 1st July 2009 at the Grand Hall Olympia, London. The ICG stand will be situated within The Insight Show hub and manned by members of the ICG Committee who can tell you about the benefits of working with Independent Consultants - or becoming one yourself. If you commission market research, we can point you in the direction of relevant Consultants with specialist skills and experience suited to your needs. Please do come and meet us if you are attending.

ICG appoints new PR consultancy

9th April 2009

The ICG Committee has appointed Red Wave Communications as our new PR agency, effective 1st April 2009. The two individuals who run the company are Kate Allan (ex-Ciao) and Ian Cundell (ex-The Times). Both are published writers as well as PR consultants. Kate Allan has worked in the research industry, and will be the ICG's main contact.

Red Wave is a young company, run in the ethos of the ICG - two individuals working with their own clients but sharing their knowledge, strengths and skills across each others' clients. We feel they bring fresh ideas - new media and otherwise - as well as energy and enthusiasm to ICG PR. They also have the requisite writing skills to put together a synopsis or edit our articles or even train members on writing skills.

This year ICG PR will emphasize the knowledge, skills and value for money benefits of using ICG members. With a view to making ICG more contemporary we will bolster our new media presence and aim to be in the news more often.

ICG Members addressing MRS Members

18th February 2009

At the next MRS Members Evening on Tuesday 10 March 2009, Janet Kiddle (Steel Magnolia) and Paul Hutchings (Kindle Research) will be sharing their experiences as independent consultants.

Titled 'Independents Day: Preparing, launching and succeeding', they will talk about why they set up on their own, what they did and how they did, including things that worked and didn't work! Janet and Paul will share with the audience what they believe you need to do to set yourself up as a successful independent. Their top tips that will cover things like business planning, finance, marketing, the importance of networking, memberships and accreditations, co-operation and collaboration, where you work, etc.

Recent Members Evenings have been standing room only! These events are free to MRS members; however, YOU MUST REGISTER TO ATTEND by visiting http://www.mrs.org.uk/member/evening.htm. Please note that you will receive a CONFIRMATION of whether your booking has been successful within three working days.

Times:
6.00-6.30pm - arrival and refreshments
6.30-7.15pm - presentation
7.15-8.00pm - wine and nibbles

Venue:
MRS Training Suite
4th Floor
MRS
15 Northburgh Street
London EC1V 0JR

So book early to avoid disappointment.

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Information for
journalists and editors:

The ICG has a number of experts who can be contacted for interviews or opinions on a variety of market research topics and market sectors. For further information about this, or any of our publicity activities, please contact our PR Consultants at pr@indepconsultants.co.uk or give any one of them a call: Anumita Sharma (07793 201076), Kate Allan Ian Cundell (07711 670 893).