Pauline Williams

incite2action limited


Training, development and consultancy in Customer Insight management and communication for clientside Customer Insight teams and for client-facing market research agencies and consultancies.

Work in association with market research agencies and consultancies that need a client perspective in developing proposals and presentations.

Work with businesses that require an outsourced Customer Insight function for short-term overload or specific large research programmes.

Provide training for businesses, Customer Insight teams, educational bodies and market research agencies in customer insight management and communication.


Particular expertise in:

  • creating and leading customer satisfaction and loyalty programmes
  • building fusion analysis of market research and database information
  • conducting brand analysis to underpin strategic decision making and provide business direction


Experienced professional in Customer Insight management for both client and agency companies. Led Customer Insight teams in a range of service sector companies - DHL Express, British Gas, Nationwide, Hutchison 3G ("3").

Spearheaded industry benchmarking, working with blue chip companies to define and deliver best practice in Customer Insight management.

Acknowledged and effective presenter at Board level and industry conferences.

Graduate of the Institute of Personnel and Development and Advanced Diploma in Coaching and Mentoring.

Sector experience offered

  • Financial
  • IT & telecoms
  • Utilities
  • Business to business
  • Professional services

Services offered

  • Consultancy
  • Contract/ interim
  • Training
  • Planning

Specialist research areas

  • Customer satisfaction
  • Brand development/image
  • Employee

Contact Details

Email Address
Day Phone01344 427 848
Mobile07828 139 306
Address26 Ketcher Green
RG42 5TA
United Kingdom

ICG Member

Pauline Williams

incite2action limited

	Pauline Williams

Specialising in...
I work with Customer Insight teams to ensure their market research will deliver powerful insights that drive business change. I also train, develop and coach i

Training and consultancy in Customer Insight management and communication, enabling businesses to fully leverage their market research investment. Training Mar