Helen Carruthers

Services

Retail customer insight, quant with a touch of qual. Client-focussed, committed to actionable results. Agency & client experience including 7 yrs heading Safeway's Customer Insight team. High level of repeat business. Fast and friendly service, work as part of your team

Speciality

Quantitative consumer research (especially Retail) instore, face to face, telephone, online, hall tests. Qualitative in-store depths, accompanied shops, observations

Background

Set up ShopTalk in April 2006 and enjoy repeat business from major retail clients. Also freelance work from agencies - varying from full project management to odd days helping out on reporting/ in-store depth interviewing. Headed Safeway's Customer Insight team for 7 years up to its takeover by Morrisons (timed it nicely with maternity leave!). This followed about 8 years agency experience; thorough grounding in quant Retail and Trade research at ORC, followed by a year with each of IPSOS and ESA

Sector experience offered

  • Retail
  • Travel & tourism
  • Entertainment & leisure
  • Food & confectionery
  • IT & telecoms
  • Business to business

Services offered

  • Project design/management
  • Consultancy
  • Contract/ interim

Specialist research areas

  • Customer satisfaction
  • Brand development/image
  • NPD/concept testing
  • Brand/Ad tracking
  • Advertising development

Qualitative Methodologies

  • Teledepths
  • Face-to-face depths

Quantitative Methodologies

  • Proposal writing
  • Q'naire design
  • Telephone
  • Hall-test
  • Face-to-face
  • Postal
  • Report writing/presentation
  • Full service
  • Internet/ web-based
  • Data processing/ tabs

Contact Details

Email Address
Day Phone01727 812169
Mobile0759 589 5516
Address23 Prae Close
St Albans
Herts
AL3 4SF
United Kingdom

ICG Member

Helen Carruthers

Specialising in...
Retail customer insight, quant with a touch of qual. Client-focussed, actionable results. Agency & client experience inc. 7 yrs heading Safeway Customer Insight

Providing...
Quant Consumer Research (esp retail). Instore, face to face, telephone, online, hall tests. Qualitative in-store depths, accompanied shops, observations.