Michael Collins

Services

Services include:

• Data strategy
• Data audits ("health checks")
• Analytics for customer insight
• Profiling & segmentation

Ultimately, our delivery of a data strategy to the client means that all possible customer touchpoints are evaluated and integrated into the data acquisition process, leading to enrichment of the profiles.

• What are the key business imperatives you need to address…?
• Understanding everything about customers right across all facets of the company?
• Leverage of investment in systems?
• Protection against churn?
• Growing the business?
• Avoiding unprofitable business?
• Retention of customers year on year?
• Identification of opportunities for cross or up sell?
• Customer profiles to be uncovered?
• Greater confidence in the potential return from marketing initiatives?
• Reliability of data?
• We can deliver the answers to these and more through thorough exploration of the data.

Many organisations having recognized their need for a significant improvement in the provision of actionable information find they lack the necessary in-house expertise and knowledge to deliver the necessary solution.

This is where DMC can help you by providing professional services designed to meet your specific needs.

DMC has developed a highly effective approach for businesses to adopt a data-driven (not software led) sales and marketing strategy.

When compared with other approaches our proven methods usually provide considerable cost savings and significantly improved returns on investment.

Speciality

MarketGEM™

• Which of these business imperatives is uppermost in your mind?
• Knowing more about your customers?
• Protection against churn?
• Business growth?
• Improving customer service?
• Opportunities for cross sell and up sell?
• Whether you tick one or all of them, sound data and analysis lie at the heart of the solution.
• MarketGEM™ provides a new hybrid tool for your marketing armoury.
• A subtle yet effective combination of database strategy, analytics and market research has been developed with in excess of fifty years’ combined skill and experience in the sourcing, management and analysis of marketing information.
• How does it work?
• With a sound understanding of your business processes we will merge information from customer and transactional databases within your operation with that from specially selected external data sources to provide a new level of qualification and profiling.
• Using this enhanced information to determine the target subjects, we will acquire published or syndicated research or undertake bespoke market research to add dimensions to the customer profiles, fusing the outcome into a comprehensive data universe that describes your market, your products, your channels and your customers.
• We will then explore and analyse the data, by applying train-of-thought processes and discovery of latent trends or segments to address the agreed business imperatives, delivering actionable direction so that your business can benefit immediately.

Background

DMC was originally established in 1989 as part of The SML Group, one of the pioneers of data-driven marketing in the UK, with Michael Collins as Managing Director.

In 1991, DMC broke away from the group and was established as an independent database marketing consultancy by Michael Collins who remains as managing consultant.

An internationally acknowledged consultant, trainer and writer on database marketing he is a chartered marketer, a member by diploma of the CIM and a fellow of the Institute of Direct Marketing. He has delivered his seminars across Europe, North America and the Far East and was visiting lecturer in database and CRM at Brunel University, London (2002-7) and the University of Westminster (2006-8).

He is author of 'Using Marketing Databases' in 'eBusiness Fundamentals' (Routledge, New York and London, 2003) and many business journal articles on the use of data in marketing and sales.

Since its inception, services have been provided to more than 120 clients in the UK, Europe and North America, split almost exactly business to business and business to consumer, in most sectors including retail, automotive, financial services, travel & transport, third sector.

Contact Details