Kathryn Coles

Kathryn Coles Research & Marketing

Services

Kathryn can offer an exceptionally high standard of research - from traditional moderation through to running more innovative techniques such as client / consumer workshops. Kathryn has considerable experience working with children and young people, and is also CRB checked.

Speciality

Kathryn has a wealth of experience across a broad variety of sectors (from retail through to charities through to telecomms and digital TV). She has a particular passion for advertising and communication research (both creative development and evaluation), across media and above / below the line.

Background

Kathryn has more than 14 years qual experience. She cut her teeth at a small agency, Research Works, where she gained invaluable all round experience. After a brief spell at a pharma focused agency, Context, Kathryn moved to HPI Research where she spent 8 happy years developing her passion for advertising research. She was promoted to Partner in 2001. Her last position held was as a Director with Directions Research & Marketing which she joined at the end of 2006. Kathryn then became a freelance consultant after the birth of her daughter in 2007.

Sector experience offered

  • Children & baby
  • IT & telecoms
  • Media & publishing
  • Retail
  • Education
  • Food & confectionery
  • Travel & tourism

Services offered

  • Consultancy
  • Workshop facilitation
  • Project design/management

Specialist research areas

  • Brand development/image
  • Advertising development
  • Youth

Qualitative Methodologies

  • Focus group moderation
  • Face-to-face depths
  • Proposal writing
  • Analysis
  • Report & presentation writing

Contact Details

Email Address
Day Phone07976712716
Mobile07976712716
Address81 Bramley Road
London
W5 4ST
United Kingdom

ICG Member

Kathryn Coles

Kathryn Coles Research & Marketing

Specialising in...
14 years qual experience - specialisms: advertising / comms / brand strategy development & evaluation; retail; children & young people; digital media; telecomms

Providing...
traditional qual research services, eg. groups, depth interviews, accompanied shops, etc. plus more innovative techniques including client / consumer workshops