Alison Benson
Background
Background as a qualified nurse with a degree in psychology and sociology. Began market research career over 20 years ago working for several leading qualitative agencies. Established Benson Slesenger Research in 1994 and Indigo in 2001. A qualified NLP Practitioner.
Sector experience offered
- Children & baby
- Health & Beauty incl OTC
- Health
- Retail
- Pharma and OTC
- Charities & Not for profit
Services offered
- Consultancy
- Project design/management
- Workshop facilitation
Specialist research areas
- Brand development/image
- NPD/concept testing
- Public sector participation & engagement
- Minorities
- Youth
Qualitative Methodologies
- Proposal writing
- Teledepths
- Face-to-face depths
- Focus group moderation
- Analysis
- Report & presentation writing
- Full service
Contact Details
| Email Address | |
| Website | www.indigoresearch.co.uk |
| Day Phone | 0208 731 9977 |
| Mobile | 07976 285991 |
| Fax | 020 8731 9229 |
| Address | 68 Northway
London NW11 6PA United Kingdom |