Lisa Baxter
Services
I provide the insights, inspiration and strategic support to help clients understand how they are perceived, improve their customer focus, develop and communicate resonant brands, grow audiences, develop and test new products and create effective communication strategies.
Speciality
Underpinning all my work is the desire to stretch the client's thinking and achieve a degree of insight, understanding and confidence they hadn't previously envisaged. This is achieved through insightful qualitative research, client empathy, fresh thinking and a large dose of infectious enthusiasm.
Background
With a BA in Theatre Studies and Dramatic Arts (Hons) and an MA in European Cultural Policy and Arts Adminstration (Distinction), I embarked on what is now a 14 year long career in arts marketing, branding and qualitative research.
An independent consultant since 1999, my professional goal is to raise the standard of qualitative practise within the arts and cultural sector through advocacy, leading by example and always striving to be better.
I am a member of the AMA (Arts Marketing Association), AQR and an Associate Member of the MRS.
Sector experience offered
- Entertainment & leisure
- Charities & Not for profit
Services offered
- Consultancy
- Workshop facilitation
- Training
Specialist research areas
- Public sector participation & engagement
- Brand development/image
- NPD/concept testing
- Customer satisfaction
Qualitative Methodologies
- Focus group moderation
- Teledepths
- Face-to-face depths
- Analysis
- Report & presentation writing
- Proposal writing
Contact Details
| Email Address | |
| Website | www.lisa-baxter.co.uk |
| Day Phone | 01422 346 359 |
| Mobile | 07941 053322 |
| Fax | 01422 346 359 |
| Address | 10 Haugh Shaw Road
Halifax West Yorkshire HX1 3LE United Kingdom |
