Annalaura D'Errico
Services
Qualitative research services in Italy
Background
I have been providing strategic qualitative research services since 1998. While born and raised in Italy, I have studied and worked in the United States and am bi-lingual and bi-cultural.
I hold a B.A. in Sociology summa cum laude from Tufts University and an M.A in Sociology from Boston College. Prior to returning to Italy, I was Research Manager at Research International, Cambridge, MA. In Italy, I have worked as an independent consultant for a variety of clients bringing enthusiasm and energy to my projects.
In addition to market research, I love teaching and have been a trainer in business skills, as well as English and Italian as foreign languages in both the corporate and educational sectors. I have extensive experience in focus group moderation, one-on-one depth interviewing, creative group sessions and ethnographic research. I have completed studies in the consumer goods, pharmaceutical, automotive, luxury goods, and IT/Telco industries.
Sector experience offered
- Automotive
- Business to business
- Home & garden
- Drinks
- IT & telecoms
- Health & Beauty incl OTC
- Household products
- Health
- Utilities
- Pharma and OTC
Services offered
- Project design/management
- Training
Specialist research areas
- Brand development/image
- NPD/concept testing
- Packaging
- Brand/Ad tracking
- International
Qualitative Methodologies
- Recruitment
- Teledepths
- Focus group moderation
- Analysis
- Report & presentation writing
- Face-to-face depths
Contact Details
| Email Address | |
| Website | www.annalauraderrico.com |
| Day Phone | 0039 06 5124647 |
| Mobile | 0039 3406688518 |
| Address | Via A. Bono Cairoli 5
00145 Rome Italy Italy |
