Annalaura D'Errico

Services

Qualitative research services in Italy

Background

I have been providing strategic qualitative research services since 1998. While born and raised in Italy, I have studied and worked in the United States and am bi-lingual and bi-cultural.

I hold a B.A. in Sociology summa cum laude from Tufts University and an M.A in Sociology from Boston College. Prior to returning to Italy, I was Research Manager at Research International, Cambridge, MA. In Italy, I have worked as an independent consultant for a variety of clients bringing enthusiasm and energy to my projects.

In addition to market research, I love teaching and have been a trainer in business skills, as well as English and Italian as foreign languages in both the corporate and educational sectors. I have extensive experience in focus group moderation, one-on-one depth interviewing, creative group sessions and ethnographic research. I have completed studies in the consumer goods, pharmaceutical, automotive, luxury goods, and IT/Telco industries.

Sector experience offered

  • Automotive
  • Business to business
  • Home & garden
  • Drinks
  • IT & telecoms
  • Health & Beauty incl OTC
  • Household products
  • Health
  • Utilities
  • Pharma and OTC

Services offered

  • Project design/management
  • Training

Specialist research areas

  • Brand development/image
  • NPD/concept testing
  • Packaging
  • Brand/Ad tracking
  • International

Qualitative Methodologies

  • Recruitment
  • Teledepths
  • Focus group moderation
  • Analysis
  • Report & presentation writing
  • Face-to-face depths

Contact Details

Email Address
Website www.annalauraderrico.com
Day Phone0039 06 5124647
Mobile0039 3406688518
AddressVia A. Bono Cairoli 5
00145 Rome
Italy
Italy

ICG Member

Annalaura D'Errico

	Annalaura D

Specialising in...
qualitative market research services in Italy.

Providing...
in-depth interviews, focus groups and ethnographic research throughout Italy.