Annalaura D'Errico

Services

Background

I have been providing strategic qualitative research services since 1998. While born and raised in Italy, I have studied and worked in the United States and am bi-lingual and bi-cultural.

I hold a B.A. in Sociology summa cum laude from Tufts University and an M.A in Sociology from Boston College. Prior to returning to Italy, I was Research Manager at Research International, Cambridge, MA. In Italy, I have worked as an independent consultant for a variety of clients bringing enthusiasm and energy to my projects.

In addition to market research, I love teaching and have been a trainer in business skills, as well as English and Italian as foreign languages in both the corporate and educational sectors. I have extensive experience in focus group moderation, one-on-one depth interviewing, creative group sessions and ethnographic research. I have completed studies in the consumer goods, pharmaceutical, automotive, luxury goods, and IT/Telco industries.

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