Janet Coates

Services

The Insight Connection helps clients solve marketing issues by drawing business-building insights from consumer-based information, knowledge and experience.

Speciality

Our tools and approaches are particularly suitable for:

• Brand essence, positioning and strategy development
• Contextual mapping for NPD and line extensions
• Strategic reviews, particularly across geographies and portfolios
• Getting past the ‘so what?’ of trends information
• Regular synthesis of category, brand and consumer understanding

We are experienced facilitators and often use a workshop approach to help clients apply insights and build action plans. We also work with consumer insight and marketing teams on team-building and organisational effectiveness (e.g. vision and roadmap development, coaching, training).

Background

Prior to setting up the company, the two directors of The Insight Connection held a variety of senior research, planning and marketing roles for blue-chip companies, including Diageo, Seagram, Mars, Unilever and Kimberly-Clark. Together, we bring many years of international client-side experience of working on global brands such as Martell, Chivas Regal, Gordon’s, Mars, Walls, Huggies and Kleenex.

Contact Details

Website	www.theinsightconnection.com
Email Address
Day Phone	0781 4901280
Address	22 Wilmerhatch Lane Epsom Surrey KT18 7EQ United Kingdom