Judith Steinert

Services

What makes us different? The fact that we don't just do research. Indeed, you will often hear us say "let's not do some research".

Why? Because we believe that business-building insights can be generated not only by conducting new research but also by synthesising existing knowledge creatively.

Our unique approach and tools have been developed to enable our clients to get maximum value from their consumer knowledge - both existing and new.

Speciality

• by harnessing their existing consumer information, knowledge and experience
• by merging existing knowledge with new perspectives from proprietary research to fill key knowledge gaps
• by working with our clients to bring the findings of our projects to life and build action plans that will embed new insights in the business and bring about genuine change

Background

The Insight Connection was set up by Janet Coates and Judith Steinert.

Janet and Judith both previously held senior positions in international marketing and research with companies such as Diageo, Mars, Unilever, Kimberly-Clark and Seagram, and are considered leaders in their field.

Just like the founders of the company, all associates have international, director-level, client-side experience. We do not employ juniors.

The Insight Connection is at the forefront of developments in the research industry with both Janet and Judith having written and presented papers at major conferences.

The Insight Connection's recent clients include Unilever, GlaxoSmithKline, Kimberly-Clark, AstraZeneca, Associated Press Television News, Alliance Boots and William Grant & Sons.

Contact Details