Judith Steinert

Services

The Insight Connection is a consultancy that helps clients harness their consumer understanding to solve marketing issues

Speciality

Our tools and approaches are particularly suitable for:

• brand essence, positioning and strategy development
• contextual mapping for NPD and line extensions
• strategic reviews, particularly across geographies and portfolios
• getting past the 'so what?' of consumer trends information
• regular synthesis of category, brand and consumer understanding

We are experienced facilitators and often use a workshop approach to help clients apply insights and build action plans. We also work with consumer insight and marketing teams on team-building and organisational effectiveness (e.g. vision and roadmap development, coaching, training).

Background

Prior to setting up the company, the two directors of The Insight Connection held a variety of senior research, planning and marketing roles for blue-chip companies, including Diageo, Seagram, Mars, Unilever and Kimberly-Clark. Together, we bring many years of international client-side experience of working on global brands such as Martell, Chivas Regal, Gordon’s, Mars, Walls, Huggies and Kleenex.

Contact Details

Website	www.theinsightconnection.com
Email Address
Day Phone	+44 (0)20 8995 9227
Mobile	+44 (0)7930 576804
Address	22 Duke Road London W4 2DD United Kingdom