Sally Alsop
Alsop & Associés
Services
Marketing and market research consultancy
- full project management
- ad hoc support
- desk research
- competitor analysis
- expert telephone interviews (domestic and international)
- depth interviews
- focus groups
- questionnaire design
- analysis
- report writing
- bilingual presentations
- implementation support
Speciality
Domestic and international:
- B2B/industrial
- agricultural
- travel and tourism
- customer service / loyalty / CRM
- energy
- France & Northern Europe (bilingual)
Background
19 years professional experience. Graduate in Agriculture (1986) from Plymouth University / Seale-Hayne. Began career as graduate trainee with Research International in London. After 2 years in Specialist Units (B2B, B2C - non fmcg)moved out to Paris to join RI France. Progressed to Research Director developing B2B and B2C research services. In 1996 joined Eurotunnel as Market Research Manager. Created and ran MR department until 2000 when became Retention Marketing Manager responsible for international loyalty programme and DM activity. Obtained Executive MBA at ESSEC Paris in 2002 and promoted to Head of CRM. Created Alsop & Associés in 2006 offering bilingual marketing and market research consultancy services.
Contact Details
| Email Address | |
| Day Phone | 00 33 (0)321882480 |
| Mobile | +33 616 76 81 09 |
| Fax | 00 33 (0)321882480 |
| Address | 35, rue Principale
Moringhem 62910 France |