Sally Alsop

Services

Marketing and market research consultancy

1. full project management
2. ad hoc support
3. desk research
4. competitor analysis
5. expert telephone interviews (domestic and international)
6. depth interviews
7. focus groups
8. questionnaire design
9. analysis
10. report writing
11. bilingual presentations
12. implementation support

Speciality

Domestic and international:

1. B2B/industrial
2. agricultural
3. travel and tourism
4. customer service / loyalty / CRM
5. energy
6. France & Northern Europe (bilingual)

Background

19 years professional experience. Graduate in Agriculture (1986) from Plymouth University / Seale-Hayne. Began career as graduate trainee with Research International in London. After 2 years in Specialist Units (B2B, B2C - non fmcg)moved out to Paris to join RI France. Progressed to Research Director developing B2B and B2C research services. In 1996 joined Eurotunnel as Market Research Manager. Created and ran MR department until 2000 when became Retention Marketing Manager responsible for international loyalty programme and DM activity. Obtained Executive MBA at ESSEC Paris in 2002 and promoted to Head of CRM. Created Alsop & Associés in 2006 offering bilingual marketing and market research consultancy services.

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