Monica Hall

Services

Statistical Modelling / Data Mining:

• Survey Design and Analysis
• Business Decision Modelling: e.g. What If Scenarios, Optimisation Problems
• Regression Modelling e.g. Propensity to Purchase, Sales Modelling
• Customer Segmentation / Cluster Analysis
• Campaign Analysis
• Econometrics & Sales Forecasting
• Market Basket Analysis: particularly useful for cross and up selling
• Channel Analysis: understanding customer value by channel and combinations of channels

Data Planning: Includes:-

• developing data driven contact strategies for maximum marketing effectiveness
• ensuring that marketing departments have the systems they need to be able to implement, monitor and evaluate the success of their direct campaigns.

Speciality

Using statistical modelling and data mining techniques to extract actionable information from data - whether it be survey data or existing company data such as sales history. Marketing analysis to improve targeting, monitoring and evaluation - particularly for direct marketing.

Background

10+ years analytical experience working with all levels of marketing management, agency and clientside. Sectors worked in include finance, automotive, telecoms, charity, magazine, leisure and retail. Qualifications include MSc Applied Statistics, CIM Postgraduate Marketing Diploma and MRS Advanced Certificate.

Contact Details

Email Address
Website	www.asqanalytics.co.uk
Day Phone	020 8426 0257
Mobile	07951 761802
Address	PO Box 600 Harrow Middlesex HA1 9BQ United Kingdom