Penny Wylie

ActionPoint Marketing Solutions Ltd.

Services

ActionPoint specialises in providing actionable research solutions. We provide client focussed market research & consultancy services offering a genuinely flexible service. We offer both qualitative and quantitative expertise over a wide range of sectors and techniques.

Speciality

ActionPoint specialises in Retail (incl. outlet centres), Leisure & Sport, Healthcare, Travel/Transport. Also experienced in B2B, Food & Agriculture and Charities.

  • Customer satisfaction surveys
  • Customer/Client perception research
  • Public consultation
  • Competitor analysis
  • New product/Market testing

Background

Penny has many years experience in Marketing & Market research and is a Fellow of the Chartered Institute of Marketing (CIM).

ActionPoint is a Market Research Society (MRS) Company Partner. ActionPoint's experience covers a wide range of research techniques & methodologies. Being equally at home with qualitative and quantitative research, Penny can design the optimum approach to suit your situation/needs.

"We have found ActionPoint an extremely professional organisation which has performed to a high level. We would be very happy to use their services again."
Pat Nevins, Letchworth Garden City Council - March 2008

Contact Details

Email Address
Website www.actionpointms.co.uk
Day Phone01462 681187
Mobile07813935694
AddressVenture House
Fifth Avenue
Letchworth Garden City
Herts
SG6 2HW
United Kingdom

Sector experience offered

  • Retail
  • Health
  • Entertainment & leisure
  • Transport
  • Charities & Not for profit
  • Business to business
  • Central & local government
  • Pharma and OTC
  • Food & confectionery

Services offered

  • Consultancy
  • Project design/management
  • Workshop facilitation

Specialist research areas

  • Public sector participation & engagement
  • Brand development/image
  • Customer satisfaction
  • NPD/concept testing
  • Brand/Ad tracking

Qualitative Methodologies

  • Full service
  • Focus group moderation
  • Face-to-face depths
  • Analysis
  • Teledepths

Quantitative Methodologies

  • Full service
  • Face-to-face
  • Telephone
  • Postal
  • Internet/ web-based
  • Q'naire design
  • Hall-test

ICG Member

Penny Wylie

ActionPoint Marketing Solutions Ltd.

Specialising in...
ActionPoint specialises in Retail, Leisure & Sport, Healthcare, Travel/Transport. Also experienced in B2B, Food & Agriculture and Charities.

Providing...
• Customer satisfaction surveys • Customer/Client perception research • Public consultation • Competitor analysis