Penny Wylie - ActionPoint Marketing Solutions Ltd.
ActionPoint Marketing Solutions Ltd.
Services
ActionPoint specialises in providing actionable research solutions. We provide client focussed market research & consultancy services offering a genuinely flexible service. We offer both qualitative and quantitative expertise over a wide range of sectors and techniques.Speciality
ActionPoint specialises in Retail (incl. outlet centres), Leisure & Sport, Healthcare, Travel/Transport. Also experienced in B2B, Food & Agriculture and Charities.- Customer satisfaction surveys - Customer/Client perception research - Public consultation - Competitor analysis - New product/Market testing
Background
Penny has many years experience in Marketing & Market research and is a Fellow of the Chartered Institute of Marketing (CIM).ActionPoint is a Market Research Society (MRS) Company Partner. ActionPoint's experience covers a wide range of research techniques & methodologies. Being equally at home with qualitative and quantitative research, Penny can design the optimum approach to suit your situation/needs.
“We have found ActionPoint an extremely professional organisation which has performed to a high level. We would be very happy to use their services again.”
Pat Nevins, Letchworth Garden City Council – March 2008
Contact Details
| Website | www.actionpointms.co.uk |
| Email Address | |
| Day Phone | 01462 681187 |
| Mobile | 07813935694 |
| Address | Venture House
Fifth Avenue Letchworth Garden City Herts SG6 2HW United Kingdom |
Sector experience offered
Retail, Health, Entertainment & leisure, Transport, Charities & Not for profit, Business to business, Central & local government, Pharma and OTC, Food & confectionery
Services offered
Consultancy, Project design/management, Workshop facilitation
Specialist research areas
Public sector participation & engagement, Brand development/image, Customer satisfaction, NPD/concept testing, Brand/Ad tracking
Qualitative Methodologies
Full service, Focus group moderation, Face-to-face depths, Analysis, Teledepths
Quantitative Methodologies
Full service, Face-to-face, Telephone, Postal, Internet/ web-based, Q'naire design, Hall-test