Penny Wylie
ActionPoint Marketing Solutions Ltd.
Services
ActionPoint specialises in providing actionable research solutions. We provide client focussed market research & consultancy services offering a genuinely flexible service. We offer both qualitative and quantitative expertise over a wide range of sectors and techniques.
Speciality
ActionPoint specialises in Retail (incl. outlet centres), Leisure & Sport, Healthcare, Travel/Transport. Also experienced in B2B, Food & Agriculture and Charities.
- Customer satisfaction surveys
- Customer/Client perception research
- Public consultation
- Competitor analysis
- New product/Market testing
Background
Penny has many years experience in Marketing & Market research and is a Fellow of the Chartered Institute of Marketing (CIM).
ActionPoint is a Market Research Society (MRS) Company Partner. ActionPoint's experience covers a wide range of research techniques & methodologies. Being equally at home with qualitative and quantitative research, Penny can design the optimum approach to suit your situation/needs.
"We have found ActionPoint an extremely professional organisation which has performed to a high level. We would be very happy to use their services again."
Pat Nevins, Letchworth Garden City Council - March 2008
Contact Details
| Email Address | |
| Website | www.actionpointms.co.uk |
| Day Phone | 01462 681187 |
| Mobile | 07813935694 |
| Address | Venture House
Fifth Avenue Letchworth Garden City Herts SG6 2HW United Kingdom |
Sector experience offered
- Retail
- Health
- Entertainment & leisure
- Transport
- Charities & Not for profit
- Business to business
- Central & local government
- Pharma and OTC
- Food & confectionery
Services offered
- Consultancy
- Project design/management
- Workshop facilitation
Specialist research areas
- Public sector participation & engagement
- Brand development/image
- Customer satisfaction
- NPD/concept testing
- Brand/Ad tracking
Qualitative Methodologies
- Full service
- Focus group moderation
- Face-to-face depths
- Analysis
- Teledepths
Quantitative Methodologies
- Full service
- Face-to-face
- Telephone
- Postal
- Internet/ web-based
- Q'naire design
- Hall-test