Penny Wylie - ActionPoint Marketing Solutions Ltd.

ActionPoint Marketing Solutions Ltd.

Services

ActionPoint specialises in providing actionable research solutions. We provide client focussed market research & consultancy services offering a genuinely flexible service. We offer both qualitative and quantitative expertise over a wide range of sectors and techniques.

Speciality

ActionPoint specialises in Retail (incl. outlet centres), Leisure & Sport, Healthcare, Travel/Transport. Also experienced in B2B, Food & Agriculture and Charities.

- Customer satisfaction surveys - Customer/Client perception research - Public consultation - Competitor analysis - New product/Market testing

Background

Penny has many years experience in Marketing & Market research and is a Fellow of the Chartered Institute of Marketing (CIM).

ActionPoint is a Market Research Society (MRS) Company Partner. ActionPoint's experience covers a wide range of research techniques & methodologies. Being equally at home with qualitative and quantitative research, Penny can design the optimum approach to suit your situation/needs.

“We have found ActionPoint an extremely professional organisation which has performed to a high level. We would be very happy to use their services again.”

Pat Nevins, Letchworth Garden City Council – March 2008

Contact Details

Websitewww.actionpointms.co.uk
Email Address
Day Phone01462 681187
Mobile07813935694
AddressVenture House
Fifth Avenue
Letchworth Garden City
Herts
SG6 2HW
United Kingdom

Sector experience offered

Retail, Health, Entertainment & leisure, Transport, Charities & Not for profit, Business to business, Central & local government, Pharma and OTC, Food & confectionery

Services offered

Consultancy, Project design/management, Workshop facilitation

Specialist research areas

Public sector participation & engagement, Brand development/image, Customer satisfaction, NPD/concept testing, Brand/Ad tracking

Qualitative Methodologies

Full service, Focus group moderation, Face-to-face depths, Analysis, Teledepths

Quantitative Methodologies

Full service, Face-to-face, Telephone, Postal, Internet/ web-based, Q'naire design, Hall-test

ICG Member

Penny Wylie - ActionPoint Marketing Solutions Ltd.

ActionPoint Marketing Solutions Ltd.

Specialising in...
ActionPoint specialises in Retail, Leisure & Sport, Healthcare, Travel/Transport. Also experienced in B2B, Food & Agriculture and Charities.

Providing...
• Customer satisfaction surveys • Customer/Client perception research • Public consultation • Competitor analysis • New product/Market testing