Clare Wade
Services
Online and face-to-face Qualitative Research with planning input as required. All methods - groups, mini-groups, depth/paired interviews, in-store, accompanied shops, family interviews - with online qualitative research used within the methodology mix as appropriate. All sessions are personally transcribed as the interviews are completed so the thinking is developing throughout each project, and new ideas can constantly be explored.
Speciality
All sectors, with particular expertise in
- food and food shopping
- business-to-business
- health promotion
- local councils
- utilities
Background
11 years in advertising in London (TBWA, CDP, BBH) and then Senior Qualitative Exec. with HPI. Moved to Scotland as Planning Director of Hall Advertising, and set up as an independent Qualitative Consultant in 1992. Renamed the business 'Mindspace' in 2007 with the launch of the Online qualitative research facility.
Sector experience offered
- Business to business
- Drinks
- Consumer durables
- Food & confectionery
- Health
- Professional services
- Retail
- Utilities
- Charities & Not for profit
- Central & local government
Services offered
- Consultancy
- Planning
- Project design/management
- Training
- Workshop facilitation
Specialist research areas
- Brand development/image
- Customer satisfaction
- NPD/concept testing
- Packaging
- Public sector participation & engagement
- Corporate comms & CSR
- Advertising development
- Employee
- Environment
- Grey market
Qualitative Methodologies
- Internet/ web-based
- Proposal writing
- Face-to-face depths
- Focus group moderation
- Analysis
- Report & presentation writing
- Full service
- Teledepths
- Recruitment
Contact Details
| Email Address | |
| Website | www.q-mindspace.co.uk |
| Day Phone | 01337 810494 |
| Mobile | 07715 608801 |
| Fax | 01337 810469 |
| Address | Woodmill
Lindores Fife Scotland KY14 6JA United Kingdom |
