Jane Cameron

Services

I offer a full-service consultancy, working with small and large companies, agencies and other consultants to develop brands, products, markets and customers using the following techniques:

• Quant research:telephone/f-t-f
• Brand/market health check
• Data review/interpretation
• Qual research – depth/focus groups
• Brand consultancy
• NPD/product development

Speciality

My experience includes developing and managing research projects, consultancy and ATL/BTL planning and I have worked across a wide range of sectors in both FMCG and B2B. My key specialist sectors are:

• food and drink (consumer, food service retail and wholesale)
• health & beauty
• publishing
My specialist area is using research to develop sales/marketing effectiveness and business growth

Background

I have worked on both the research agency and client-side for over 18 years and launched Cameron Research in 2005; my previous experience includes:

• Research and Planning Manager – Jim Beam Brands International
• Research Director/Innovation Manager – IMP Publishing Inc
• Associate Director (FMCG) – RSL-IPSOS
I am a past committee member for MRS Scotland and I also work with a not-for-profit organisation which promotes confidence and effectiveness in communication

Contact Details