Joanna Hill

Services

Qualitative research for brand innovation and design; Planning and workshop facilitation for strategic and concept development in NPD, brand repositioning and extension.

Speciality

Successful brands never stand still. They need to evolve constantly, as consumers, cultures and markets changes. Animate brings together fresh thinking, creative workshops and insightful qualitative research to help you achieve your brand ambitions.

Background

Joanna set up Animate in March 1998. She has over 20 years of experience in planning and research:

  • Qualitative Research (BJM, CRAM, Carne Martin)
  • Brand planning (CLK and New Solutions)
  • Design - Planning & Research Director at Coleman Planet Design Agency
  • Joanna was on the committee for the AQR (Association for Qualitative Research) from 2000-2003.

Sector experience offered

  • Food & confectionery
  • Health & Beauty incl OTC
  • Household products
  • Retail
  • Charities & Not for profit

Services offered

  • Consultancy
  • Planning

Specialist research areas

  • Brand development/image
  • NPD/concept testing
  • Packaging
  • International

Qualitative Methodologies

  • Full service

Contact Details

Email Address
Website www.animate.co.uk
Day Phone+44 (0)20 8568 8999
Mobile+44 (0)7976 578354
Address2 Grosvenor Road
Brentford
Greater London
TW8 0NW
United Kingdom

ICG Member

Joanna Hill

	Joanna Hill

Specialising in...
Qualitative research for brand innovation and design.

Providing...
Research for NPD, brand and service development, packaging design and brand identity, advertising and media, arts and charities.