Julia Gartside-Spink

Services

Face-to-face qualitative

Long-established network of overseas research partners ensures reliable, high quality yet cost-effective fieldwork plus comprehensive local input from countries across the globe.

Online qualitative

We also have a global network of research partners who conduct online qualitative studies in local language, so we can co-ordinate such studies across the globe (including China, Brazil, South Africa, Turkey and many others).

Category expertise

Particular experience in brand optimisation across many sectors including IT, healthcare, FMCG, alcoholic beverages, toiletries, tourism/leisure in both consumer and business-to-business markets.

We bring true professionalism allied with a real enthusiasm to ensure that market research makes a difference to the marketing process.

Speciality

Lumina is an International Qualitative Market Research Consultancy focusing on brand strategy, brand development and communications in both consumer and business-to-business markets.

Our speciality is the practical application of qualitative research to International Marketing. We provide UK-only or multi-national studies across Europe and beyond, using whatever methodologies will best answer the client brief (face-to-face, telephone, online).

Having lived and worked across the globe, we understand the cultural perspectives of non-UK clients, and can help all clients towards understanding the context, as well as attitudes of potential customers in any country.

Background

• Over 25 years experience in market research, both client side (Beecham/GSK, Gillette) and agency (Frank Small in Asia, Pegram Walters International), especially involved in international work in all parts of the world
• Have long-established relationships with a network of overseas research partners to ensure true local understanding and interpretation as well as excellent quality fieldwork
• Active member of QRCA in USA and AQR in UK as well as ICG

Contact Details