Derek Foster

Services

I act as a consultant to advise on client m.r. needs and manage projects as a resource for clients. I undertake strategic analysis, definition of research needs, project commissioning through research providers and detailed project management. I can provide full service research with a strong focus on understanding the client's problem and offering clear recommendations for marketing action. I also develop and deliver bespoke training programmes for marketing or research staff .

Speciality

Fmcg and B2B marketing research covering strategy, NPD, advertising, product quality, consumer franchise and customer satisfaction. Special experience in food and drink, petfood, toiletries and retail .

Background

Career in client market research management with Unilever, Reckitt & Colman and Kraft. Skilled in all areas of consumer and continuous research.

Consultancy experience in supporting client m.r. and providing research solutions. Experience and networks in Europe and USA. Also trading as part of Significantly Different! Research.

Contact Details