George Emiris

Services

Expert consultancy and project management services in the areas of consumer insight and business development, helping consumer-facing companies make informed decisions.

Speciality

Television, Video-On-Demand, Internet, In-Home Entertainment, Family Attractions, Gambling & Gaming, Betting, Kids & Family and Beauty Care

Background

George founded eye4strategy in October 2002 with the aim of offering expert project management and consultancy in the areas of market research and business development. He is an accomplished consultant with excellent analytical, statistical, team leadership, report-writing and presentation skills.

During his 12-year career, George has acquired a thorough knowledge of the UK and international TV, entertainment, new media and gambling markets, having undertaken projects for clients including: AOP UK, ATE, BACTA, Blockbuster, Discovery Networks, ESPN, Littlewoods Game On, Merlin Entertainments, News International, P&G, RAL, totesport, UPC and Walt Disney.

Before eye4strategy, George worked client-side at The Walt Disney Company for 8 years where he headed the TV Research & Brand Development department in 2000-2001, to then become Senior Manager of TV Business Development. At Disney, he set up new ways of measuring consumer value and enhancing the Disney brand on TV; designed and managed the $1.5m annual research budget; identified ways of maximising brand exposure and value; negotiated deals with pay TV and Video-On-Demand (VOD) platforms; and managed the launch teams of Disney Channel Scandinavia and Disney Treasures on HomeChoice (VOD).

Contact Details

Website	www.eye4strategy.com
Email Address
Mobile	+44 (7765) 891697
Fax	+44 (0)8701 334647