Penny Edwards
Pentacon
Services
I provide full service (including project or short-term/part-time contract) and part-project services such as:
- Advice on survey/project design
- Development of questionnaires/topic & interview guides
- Project set-up,/co-ordination (UK & International)
- Moderating groups/depths
- Proposal/Report/Presentation writing (Qual and Quant)
- Hall tests/Home placements
- Qualitative analysis
I have the aim and the ability to become fully involved in a client's research needs and their 'fit' within overall business aims and strategies.
Speciality
My experience covers a broad range of research topics and techniques, both Consumer and B2B, most extensively in Communications, Cookware/Cooking, Creative Workshops, Financial services, International research, Optical products/services, Personal care, Product testing/NPD, Usage & Attitude studies
Background
An Independent since 1999, my 25+ years in research cover:
- Divisional Director (ad hoc research)- NOP
- Associate Director/Partner - small research agency providing consumer research, UK and International - Euroresearch
- Marketing Manager - major service company - Initial Services
- Market Analyst - specialist B2B agency - PRS
- Personnel Training research - major industrial firm - Smiths Industries
Full member - Market Research Society; Committee Member - ICG
Contact Details
| Email Address | |
| Day Phone | 01625 616 573 |
| Mobile | 07931 37 47 60 |
| Address | 51 Rugby Drive
Tytherington Macclesfield Cheshire SK10 2JD United Kingdom |
