Sheila Crawley

Services

Strategic marketing consultancy, brand planning and market research (particularly qualitative) across consumer & business to business markets.

Speciality

Special expertise in advertising, retail, leisure and construction.

Background

Qual & quant trained, before specialising in qual. Then moved into advertising planning before declaring independence in 2000. More than 20 years experience with NOP, Millward Brown, J Walter Thompson.

Sector experience offered

  • Agriculture & Veterinary
  • Automotive
  • Business to business
  • Children & baby
  • Home & garden
  • Entertainment & leisure
  • Travel & tourism
  • Central & local government
  • Education
  • Utilities

Services offered

  • Consultancy
  • Desk Research
  • Planning
  • Project design/management

Specialist research areas

  • Brand development/image
  • Customer satisfaction
  • Mystery shopping
  • NPD/concept testing
  • Packaging
  • Brand/Ad tracking
  • Advertising development
  • Grey market
  • International

Qualitative Methodologies

  • Proposal writing
  • Teledepths
  • Face-to-face depths
  • Focus group moderation
  • Analysis
  • Report & presentation writing
  • Full service
  • Internet/ web-based

Quantitative Methodologies

  • Proposal writing
  • Q'naire design
  • Telephone
  • Hall-test
  • Face-to-face
  • Postal
  • Report writing/presentation
  • Full service
  • Internet/ web-based

Contact Details

Email Address
LinkedIn uk.linkedin.com/in/sheilacrawley
Day Phone+44 (0)15395 62355
Mobile+44 (0)7968310255
Fax+44 (0)8717143517
AddressThe Mount
44 Church St
Milnthorpe
Cumbria
LA77DZ
United Kingdom

ICG Member

Sheila Crawley

	Sheila Crawley

Specialising in...
Market research (particularly qualitative) and advertising planning, across consumer & business to business markets

Providing...
Advertising, retail, leisure, utilities, financial services and B2B