Tessa Cooper

Services

Qualitative Research including depths and groups, accompanied shopping, in-home interivewing; observational studies in and out of home; video reporting

Development of Brand Strategies and Communications Strategies

Concept Development

Reports and recommendations from third-party interviewing

Mining of existing data for fresh insights and added value.

Speciality

Consumer FMCG; especially food; but covering all low-ticket, high repeat purchase categories from cosmetics to paperbacks.

All stages of brand lifecycle from insight generation to Old Brand Development, including optimisation of marcomms strategy and execution

Background

Consultant researcher 7+ years

Board-level Advertising Agency planner 20+ years

Sector experience offered

  • Food & confectionery
  • Health & Beauty incl OTC
  • Household products
  • Retail

Services offered

  • Consultancy
  • Project design/management
  • Planning

Specialist research areas

  • NPD/concept testing
  • Brand development/image
  • Advertising development

Qualitative Methodologies

  • Full service

Contact Details

Email Address
Day Phone01483 415060
Mobile07770 390044

ICG Member

Tessa Cooper

	Tessa Cooper

Specialising in...
Fresh qualitative and observational research for FMCG and personal purchases. Review of existing data for fresh insight generation. All stages of the brand li

Providing...
Hardworking, imaginative, bespoke research; full range of qualitative and observational techniques; rich analysis; practical insights.