Midge Clayton

Services

Financial research specialist

Hands-on, cost-effective and senior-level research supply and consultancy. Thoughtful application of expertise and experience - mainly in financial services and Government sectors.

For client companies:

• Full-service supplier - qual and quant research, design through to delivery
• Research consultancy - on-site or external research design and management resource

For agencies:

• Project management & support - qualitative and quantitative
• Qualitative moderation, interviewing and analysis
• Client handling, desk research, report/proposal writing

Speciality

Personal finance:

• banking, mortgages and credit
• saving, investing and broking
• insurances and pensions
• consumers, intermediaries and City

Government:

• personal finance
• education, health and broadcasting
• policy, communications, delivery

Types of project:

• Strategy review/development
• Product and service development
• Web site testing/development
• Customer attitudes/segmentation
• Communication development
• Distribution channel research
• Customer expectation/satisfaction
• Executive/employee interviewing

Background

• Degree in Psychology
• Full member of MRS
• Over 20 years in market research
• 20 years researching the financial services sector
• Senior level experience on both agency and clientside
• Independent consultant for the last 10 years

Contact Details