Peter Channell

Services

I specialise in the analysis and modelling of market research data using a variety of multivariate techniques: factor/principal components, cluster/segmentation, discriminant analysis, CHAID, perceptual mapping, regression/driver analysis and conjoint methods, especially choice-based conjoint and its use in NPD, pricing and market modelling.

Speciality

Healthcare, medical/pharmaceutical, financial, consumer, IT/telecoms and food/drink.

Background

Fifteen years' experience of applying statistical techniques in market research. Six years as Group Statistician for Martin Hamblin. Full Member MRS, Fellow RSS and Member BHBIA.

Contact Details

Websitewww.ammr.co.uk
Email Address
Day Phone020 8998 2275
Fax020 8998 2275
Address8 Avenue Court
Mount Avenue
London
W5 1PY
United Kingdom
ICG Member

Peter Channell

Specialising in...

Pharmaceutical, but also many areas of consumer research since statistics can be applied across the board!

Providing...

Analysis and modelling using multivariate statistical methods.