Peter Channell
Services
I specialise in the analysis and modelling of market research data using a variety of multivariate techniques: factor/principal components, cluster/segmentation, discriminant analysis, CHAID, perceptual mapping, regression/driver analysis and conjoint methods, especially choice-based conjoint and its use in NPD, pricing and market modelling.
Speciality
Healthcare, medical/pharmaceutical, financial, consumer, IT/telecoms and food/drink.
Background
Fifteen years' experience of applying statistical techniques in market research. Six years as Group Statistician for Martin Hamblin. Full Member MRS, Fellow RSS and Member BHBIA.
Sector experience offered
- Pharma and OTC
Services offered
- Consultancy
- Training
Specialist research areas
- NPD/concept testing
- International
Quantitative Methodologies
- Statistical modelling
Contact Details
| Email Address | |
| Website | www.ammr.co.uk |
| Day Phone | 020 8998 2275 |
| Fax | 020 8998 2275 |
| Address | 8 Avenue Court
Mount Avenue London W5 1PY United Kingdom |