Ruth Betts

Services

I back sound research technical skills with objectivity and clear commercial thinking to provide answers to the questions critical to business success: how can we attract the right customers and how can we retain their business?

My skills and experience can be applied at all stages of the market research process:

• Specifying the requirement
• Obtaining buy-in from stakeholders
• Designing the research approach
• Data analysis and interpretive reporting
• Driving action based on research findigns

Background

Over twenty years experience in survey based primary market research, embracing

• senior level agency/consultancy and client organisation experience
• consumer and business markets

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