Stephen Bairfelt

Services

Offering a value for money mix of multi-disciplinary expertise, personal involvement, commitment to detail and a desire to deliver practical, and actionable research solutions. Purple Market Research quickly adapts and responds to each client's specific requirements, offering professional and practical advice every step of the way, from the initial research planning stages, through to practical implementation, concluding with actionable research recommendations.

Speciality

Purple Market Research addresses complex business and marketing issues through a combination of research techniques - Qualitative, Quantitative and Desk ensuring that a problem has been looked at from all possible angles. By doing so this helps clients to understand their markets, customers and competitors. These services are offered seperately or as an integrated whole. Purple Market Research conducts both business to business and consumer research and covers both the UK and international markets.

Background

I was Chairman of the ICG from 2000 to 2005. I have over twenty years experience in research, including Head of Research at Shell UK for five years and Director of two leading international research consultancies for ten years. I am a full member of Market Research Society and a member of the Marketing Society, AIMRI, BIG and ESOMAR and have presented many papers on a wide range of marketing and research issues.

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